When you have a project that is in need of some stellar content, hiring a freelance writer can help you meet that need. While deciding to use the services of an off-site writer is an easy decision, the difficult part is ensuring that you get a writer who best meets your individual needs.
Conventional wisdom may point to choosing the highest rated or most experienced freelancer writer. Taking this approach ensures that the end result is a well-crafted piece with minimal structural errors. However, technical skills do not always translate to writing that is fun to read or that converts well. In some instances, it may be more beneficial to pass over the seasoned writer for someone who might be a little green or not rated as highly but is extremely passionate about the subject or topic. This means that you may need to use different freelance writers for different content needs.
Do you have a marketing brochure or sales page that needs a little copywriting finesse? For professional writing such as this, it is likely best to stick with a writer who has experience in the area. Doing so can reduce the need for rewrites since experienced writers are more familiar with the needed tone and style. The same rule of thumb can apply to articles, depending on how they will be used.
Content that is going to be displayed in a more casual setting, such as in a blog post, can actually benefit from a writer that is very passionate about the subject as opposed to a highly skilled technical writer. For instance, if you have a crafting website or newsletter and need a blog post or article on the subject, then the best option is to find a writer that is really into crafting.
In an ideal scenario when you are hiring a freelance writer, the passionate writer is also one who is highly rated or experienced. If that is not the case, you should consider if it is better for you to have a well-written piece that doesn’t move anyone or a piece that might need a few minor tweaks but really hooks the intended audience.